Strategically Inclined Imagineer.
Strategy: A field that forces one to apply both creative and critical thinking in ways that allow the audience to view the problem through a different lens. The strategists in an agency are the foundation of a creative project and direct the creatives into producing the best possible concept that goes beyond solely addressing the problem - it solves it. I want to be the creative strategist who provides, finds, and creates inspiration in ways that not only understand but also represent the voice of consumers. Strengths I consider myself to possess are having an eye for detail and being observant which is critical in this field because it’s through observations that insights are formed. One has to observe what people do to discover an insight: why people do what they do. Once this revelation comes forth, it can change how we as humans, consumers, and individuals in search of the truth, view a problem.
My portfolio doesn’t showcase the entirety of my ambition and passion for creative strategy. My work is not the main dish but more of an appetizer that portrays a glimpse of the start of something great. I’m confident that my obsessive desire to combine creativity with insightful overviews, and my ability to understand people and consumers speak more towards my dedication and eagerness to enter this line of creative and critical thinking.
